#ad #IndeedPartner

@abicaswell

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SoundTikTok sound · Summer Jazz Saxophone

Promoted product

Indeed

Why it worked

The video effectively blends the creator's personal story and business operations with the product's utility, demonstrating how Indeed solves a real-world problem for small business owners in a relatable way.

Summary

A small business owner shares how she uses Indeed's Premium Sponsored Jobs to find quality candidates for her bakeries. She highlights how Indeed's targeting features help her connect with the right people, saving her time and effort in the hiring process.

Structure

1Decorating brownies
2Cutting a cookie
3Walking through the bakery
4Using Indeed on a laptop
5Reviewing job applications
6Interacting with staff

Product placement

Indeed: (a) it ACTS - it is used to post jobs and find candidates, which is its function; removing it would change what happens in the video. Indeed Partner: (b) it merely APPEARS - a hashtag indicating a partnership, removing it would not change what happens in the video.

Call to action

Original caption

We use Premium Sponsored Jobs by @Indeed at my bakeries, because we don’t have time to waste! #IndeedPartner #Ad Indeed makes it easy and helps your jobs reach quality candidates! #SmallBusiness #WomeninBusiness #BakeryLife

More from @abicaswell

On-screen text

#ad #IndeedPartner small two and 22 hiring part of partnered with using premium I want right candidates need increased so candidates skills that match clerk positions I love that which candidates through I can reviewing the running my if sponsor Indeed today

Transcript

small two and 22 hiring part of partnered with using premium I want right candidates need increased so candidates skills that match clerk positions I love that which candidates through I can reviewing the running my if sponsor Indeed today