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Hook
maintenance everytime the company buys a new machine
@charest573
8.3K followers · usually 1.1K views a post
Views
163.1K
Likes
8.1K
Comments
132
Shares
5.9K
Why it worked
The video uses a popular meme format with a relatable, albeit crude, commentary on the cost of maintenance for new equipment, which likely resonated with a working-class audience.
Summary
The video features a man in a suit superimposed over an electrical panel, with text overlaying the image. The text reads "maintenance everytime the company buys a new machine." The man makes various facial expressions and gestures before turning his back to the camera, and the video ends with a spoken expletive.
Structure
- 1Introduction of text and superimposed figure
- 2Man makes facial expressions
- 3Man adjusts glasses
- 4Man turns away
- 5Expletive is spoken
On-screen text
maintenance everytime the company buys a new machine
Transcript
What the fuck is this piece of shit
Original caption
#maintenance #electrician #worklife #work #technician
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