Why it worked
The video likely resonated due to its relatable premise of not being a 'true coworker,' which could tap into feelings of impostor syndrome or the desire to fit in. The quick changes in appearance and the use of trending audio (implied by the format) would have contributed to its engagement.
Summary
The video features a person looking into the camera with text overlayed that says "you're not true coworker." The person then changes their appearance and clothing, seemingly to represent different roles or personas, while maintaining the same text overlay.