Why it worked
The video leverages the novelty and premium perception of an Apple product, even a simple one like a polishing cloth, to generate interest and engagement through a satisfying unboxing and cleaning demonstration.
Summary
The video shows the unboxing of an Apple Polishing Cloth. The cloth is taken out of its packaging and then used to clean a dusty screen.
Structure
- 1Unboxing the Apple Polishing Cloth
- 2Removing the cloth from its packaging
- 3Showing the cloth with the Apple logo
- 4Cleaning a dusty screen with the cloth
Product placement
Apple Polishing Cloth: ACTS - it is used to clean a screen, and removing it would change what happens in the video.