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127Talking HeadProblem Callout hookLifestyle
Hook
Baby girl, endelea kuharibu nails zako while tunaosha vyombo from 100 bob. 😭
@mamafuaapp
17.1K followers · usually 1.0K views a post
Views
128.5K
Likes
11.1K
Comments
130
Shares
280
View velocity
+52.0K views over 4.9d · ~10.6K/day · 4 observations
Why it worked
The video effectively targets a specific audience (women who value self-care and convenience) by framing the cleaning service as a way to maintain their 'soft life' and enjoy their manicures without household chores.
Summary
This video promotes Mama Fua App, a cleaning service in Nairobi, Kenya. It highlights their dishwashing services starting from KES 100, encouraging viewers to book their services while they enjoy their manicures and "soft life."
Structure
- 1Introduction with on-screen text about nails and dishwashing
- 2Creator speaks about enjoying manicures while Mama Fua handles chores
- 3
Original caption
Those nails deserve peace. 😭💅🏽 Let us handle the dishes while you enjoy your manicure, your peace, and your soft life. 😂🤝🏽 🍽️ Dishwashing from KES 100–500, depending on the quantity. 📲 Call/WhatsApp 0706291676 to book Mama Fua. #MamaFuaKE #DishwashingKE #SoftLifeKE #NairobiCleaning #CleaningServices
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