Why it worked
The video likely performed well due to the intriguing and unusual nature of the activity shown, coupled with a question posed in the on-screen text that sparks curiosity about the purpose behind drilling into wet ground.
Summary
A man is using a power drill to bore a hole in the ground, which is filled with water. Three other men are watching him. The on-screen text asks why he is "drawing out" groundwater with an electric drill.
Structure
- 1Man drills into wet ground
- 2Water sprays from the hole
- 3Onlookers observe
- 4Text poses a question about the action
On-screen text
地面に穴を開ける男:なぜ電動ドリルで地下水を“引き出す”のか?