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All breakouts
29.7Talking HeadStory Open hookLifestyle
Hook
I had all and then
@maddieborge
442.6K followers · usually 67.0K views a post
Views
1.9M
Likes
295.1K
Comments
177
Shares
16.9K
Why it worked
The video uses a relatable emotional narrative, conveyed through text overlays, to connect with viewers on a personal level, despite the lack of spoken dialogue or a clear product promotion.
Summary
The creator is at a beach in Italy, holding an Aperol spritz. The on-screen text reflects a narrative of having a lot and then losing it, ending with a sad face emoji.
Structure
- 1Enjoying a drink on the beach
- 2Text overlay about loss
- 3Reflecting on the situation
On-screen text
I had all and then
most of you
some and now
none of you :(
Original caption
a sad story #aperol #italy
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