Why it worked
The video likely worked due to its visually satisfying ASMR-like qualities, with the gooey slime and the playful, colorful presentation of the toys appealing to a broad audience interested in sensory content and novelty items.
Summary
The video shows four different squishy ice pop toys that are being pulled apart, revealing a gooey, stretchy slime inside. One of the toys is labeled "You Lose!" indicating a game or challenge.