SPONSORED BY SEGA

@ign

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SoundTikTok sound · original sound - ign

Promoted product

Persona 4 Revival

青春×オカルト×怪事件。その出会いが、日常のすべてを変える。『ペルソナ４リバイバル』ただいま予約受付中！

3 videos3 creators

Why it worked

The video effectively leverages nostalgia and a visually appealing recreation of a beloved in-game location to generate excitement for the upcoming Persona 4 Revival. The inclusion of a hands-on demo and clear calls to action for both attendees and remote viewers drives engagement and pre-orders.

Summary

A host from IGN is at SEGA's booth at gamescom 2026, showcasing a recreated Junes Department Store from Persona 4 Revival. He offers a tour and a hands-on demo of the game, highlighting its suitability for newcomers and announcing pre-order availability and the official launch date.

Structure

1Introduction to the Persona 4 Revival demo at SEGA's booth
2Tour of the recreated Junes Department Store setting
3Explanation of the game's appeal to new players
4

Original caption

Need anything from Junes Department Store? How about a world-exclusive hands-on with Persona 4 Revival at SEGA’s P4R booth at gamescom 2026? #sponsored

More from @ign

Product placement

SEGA: (a) it ACTS - it is the sponsor of the event and has a booth where the game demo is located. Removing it would change the context of the video. (b) it merely APPEARS - a logo is visible in the top left corner. Removing it would not change what happens in the video. IGN: (a) it ACTS - it is the media outlet producing the video and its microphone is used by the host. Removing it would change the video. Junes Department Store: (a) it ACTS - it is a recreated in-game location at the SEGA booth. Removing it would change the context of the video. Persona 4 Revival: (a) it ACTS - it is the game being demoed and discussed. Removing it would change the video.

Call to action

come down to Hall 7 and play the demo yourself. For everyone else, you can preorder the game now on the Xbox Store, Steam, and PlayStation 5

On-screen text

SPONSORED BY SEGA Don't adjust your set, this is the Junes department store from Persona 4 Revival, recreated here at SEGA's booth at gamescom 2026. Now I'm due to meet some mates soon, but in the meantime, why don't I take you on a tour of the place and get a world exclusive hands on with the game? We're like under an awning. And in the demo, I'm playing in the shopping district, so it just totally fits. Now it may be called Persona 4 Revival but it's actually the perfect place for newcomers to get into the Persona series. It's being completely remade from the ground up, but you don't have to take my word for it, come down to Hall 7 and play the demo yourself. For everyone else, you can preorder the game now on the Xbox Store, Steam, and PlayStation 5, and be ready to juggle teenage life with a supernatural mystery when the full game launches on February 18th, 2027. Now I'm off to go get a new TV, Someone put their hand through mine.

Transcript

Don't adjust your set, this is the Junes department store from Persona 4 Revival, recreated here at SEGA's booth at gamescom 2026. Now I'm due to meet some mates soon, but in the meantime, why don't I take you on a tour of the place and get a world exclusive hands on with the game? We're like under an awning. And in the demo, I'm playing in the shopping district, so it just totally fits. Now it may be called Persona 4 Revival but it's actually the perfect place for newcomers to get into the Persona series. It's being completely remade from the ground up, but you don't have to take my word for it, come down to Hall 7 and play the demo yourself. For everyone else, you can preorder the game now on the Xbox Store, Steam, and PlayStation 5, and be ready to juggle teenage life with a supernatural mystery when the full game launches on February 18th, 2027. Now I'm off to go get a new TV, Someone put their hand through mine.