Why it worked
The video uses a satisfying, tactile DIY process that appeals to the popular 'oddly satisfying' niche, making the product look fun and engaging.
Summary
The creator demonstrates how to assemble a DIY crunchy egg water squishy toy. The video shows the process of inserting the egg into a clear casing and then squishing the final product.
Structure
- 1Inserting the egg into the casing
- 2Securing the casing with a zip tie
- 3Testing the hardness of the shell
- 4Opening the casing to reveal the squishy
- 5Squishing the final product
Product placement
Jolly Joy Squish (a brand of squishy toys) — it ACTS as the product being demonstrated in the video. The video shows the assembly and final squishing of the product. Removing the brand name from the bio link would change the context of the store being promoted.
On-screen text
DIY Crunchy Egg water Squishy
Why is the eggshell so hard ?
It's open now
The crispy-squishy egg water ball is done