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2 videos2 creators
8.7KSilent UGCOther hookEntertainment
Hook
Chiboki
@fidgetsidequest5
5.5K followers · usually 606 views a post
Views
5.2M
Likes
165.0K
Comments
136
Shares
12.3K
Promoted product
Chiboki
Why it worked
The video leverages the popular 'satisfying' ASMR-adjacent trend, focusing purely on the tactile experience of the product to drive engagement.
Summary
The creator unboxes a small, cube-shaped squishy toy from the brand Chiboki. They then spend the rest of the video squeezing and manipulating the toy to demonstrate its texture and flexibility.
Structure
- 1Unboxing the squishy toy
- 2Showing the brand tag
- 3Tactile demonstration of the product
Product placement
Chiboki (a brand of squishy toys): It ACTS as the subject of the unboxing and tactile demonstration. Removing it would change the video entirely as it is the sole focus of the content.
On-screen text
Chiboki
Original caption
#squishtok #chiboki #fyp #unboxingvideo #squishy
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