Yo I literally just got

@taylortientran

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SoundTikTok sound · original sound - taylortientran

View velocity

+30.4K views over 6.3d · ~4.9K/day · 5 observations

Promoted product

SET Active

Constructed by us, activated by you. Designed to flatter, sculpt and lift.

17 videos8 creators

Why it worked

The video leverages a "Sale on Sale" promotion, which is a strong incentive for impulse purchases. The creator also personalizes the promotion by sharing their own discounted purchase, making the offer more relatable and trustworthy.

Summary

The creator is promoting a "Sale on Sale" event for the activewear brand Set Active. They highlight that items are already on sale and an additional 20% off can be applied with the code LUCKY20, encouraging viewers to shop the deals via links in their shop.

Structure

1Introduction to Set Active sale
2Highlighting a personal purchase and discount
3Explaining the "Sale on Sale" mechanic
4Providing the discount code

Original caption

There’s SO much more on sale too not just these items!!!! @setactive @Jess @jilliandorsey #SETCommunityDaysSale #setactive #sale #activewear #setactivedrop

More from @taylortientran

Product placement

Set Active (ACTS): This is an activewear brand that is being promoted through a sale. The video shows various sets of activewear and mentions a discount code. Removing it would change the video's topic entirely. (appears): The brand name 'Set Active' appears on screen multiple times in different advertisements. Removing these would not change the video's content, but would remove the context of the sale.

Call to action

check it out

On-screen text

SALE on SALE RECEIVE AN EXTRA 20% OFF ITEMS ALREADY ON SALE TERRACOTTA OLIVE BLACK with code LUCKY20 CORE on SALE A SET for every day of the week lucky you. THESE SETS ARE 20% OFF OLIVE TEAL BLUE with code LUCKY20

Transcript

Yo I literally just got a whole set active set. I bought a bra and leggings for $33. That is unheard of. They're running their lucky day sale right now and all of this stuff is already on sale and then you can stack an extra 20% off with the code LUCKY20. I have the sale items linked in my shop so you can shop the sale on sale. Go check it out.