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101Talking HeadCuriosity Gap hookLifestyle
Hook
when my cousin wants to
@ayyymarilyn
6.1K followers · usually 4.4K views a post
Views
431.1K
Likes
95.8K
Comments
109
Shares
10.4K
Why it worked
The humor in the relatable scenario of dating preferences, combined with the creator's energetic delivery and the use of popular beauty industry roles (lash and nail techs), likely resonated with a broad audience.
Summary
The creator humorously states that her cousin wants to date every type of girl except lash and nail technicians. She then jokingly criticizes this by saying he's "fucking the brand up" and not building it.
Structure
- 1Introduction of the cousin's dating preference
- 2Exclusion of lash and nail techs
- 3Criticism of the cousin's approach
On-screen text
when my cousin wants to
get with every girl EXCEPT
lash and nail techs
Transcript
You fucking the brand up You not building the brand, you're fucking the brand up
Original caption
so useless i swear #cousin #nailtech #lashes #ayyymarilyn #funny
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