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All breakouts
6.6OtherWarning hookLifestyle
Hook
RUN TO HOMEGOODS
@notjocelyngibson
3.2K followers · usually 4.9K views a post
Views
32.4K
Likes
2.7K
Comments
18
Shares
458
View velocity
+12.7K views over 21.0d · ~605/day · 19 observations
Promoted product
zebra ottoman
Why it worked
The video leverages a popular home decor trend (zebra print) and a well-known retail destination (HomeGoods) to create an aspirational and relatable shopping discovery, appealing to viewers interested in home styling.
Summary
The video showcases a zebra-print ottoman found at HomeGoods. The creator highlights the ottoman's cute and neutral design, suggesting it as a desirable home decor item.
Structure
- 1Showcase of zebra print fabric
- 2Reveal of the ottoman
- 3Highlighting the ottoman's design
- 4Mention of HomeGoods as the source
Product placement
HomeGoods (store where product is sold, merely appears, removing it would not change what happens in the video)
On-screen text
RUN TO HOMEGOODS
Original caption
ANOTHER ZEBRA FIND at HomeGoods! These ottomans are so cute and neutral! 🦓✨ #homegoodsfinds #zebraprint #homedecor #eclecticstyle
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