My mom told me this

The video likely performed well due to its use of a common household item (grater) in an unconventional way, combined with the relatable "mom told me this" framing, which appeals to viewers seeking simple, effective life hacks.

The video shows a person preparing to zest a lemon using a grater. They first wrap the grater in parchment paper and secure it with rubber bands. Then, they place a lemon on top of the parchment paper and begin to zest it.