It's been a minute since we did a Susie Cakes

@kennedy8that

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SoundTikTok sound · coffee date maliabeats

Promoted product

SusieCakes Bakery

SusieCakes is an All-American bakery offering classic desserts made entirely from scratch using simple, natural ingredients. SusieCakes is now shipping nationwide!

Why it worked

The video taps into the popular 'haul' and 'unboxing' trends, showcasing visually appealing desserts from a recognizable bakery. The creator's genuine enthusiasm and the variety of treats create a compelling and shareable experience for viewers interested in food and desserts.

Summary

The creator unboxes a variety of treats from SusieCakes Bakery, including cookies, a poppy seed cake, and several cupcakes. She expresses excitement about trying the items, particularly the poppy seed cake and cupcakes with unique sprinkles.

Structure

1Introduction and SusieCakes haul
2Unboxing peanut butter, Snickerdoodle, and chocolate chip cookies
3Unboxing poppy seed cake
4Unboxing cupcakes with special sprinkles

Original caption

@SusieCakes Bakery is always a good idea 🍪🎂🧁🥜 #cupcake #cake #desserthaul #toogoodtogo #dessert @Too Good To Go

More from @kennedy8that

Product placement

SusieCakes Bakery: ACTS - it sells baked goods (cookies, cakes, cupcakes). Removing it would change what happens in the video. Too Good To Go: ACTS - it is an app used to get discounted food. Removing it would change what happens in the video.

On-screen text

@SusieCakes Bakery is always a good idea 🍪🎂🧁🥜 #cupcake #cake #desserthaul #toogoodtogo #dessert @Too Good To Go

Transcript

It's been a minute since we did a Susie Cakes to go order, so let's go through it. This is so good. It's a peanut butter cookie and it's gluten-free. It's so good. It's a Snickerdoodle cookie. And a chocolate chip cookie. First box. This is the poppy seed cake. I've never tried this. It looks so good. And last box. Two more cupcakes. Oh, that one has special sprinkles. I have never seen that before. Yum. And last box. Two more cupcakes. Oh, that one has special sprinkles. I have never seen that before. Cute.