This is the first blind box that I'm participating in and I feel like this is the most fun

@kennedy8that

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SoundTikTok sound · original sound - kennedy8that

Promoted product

Tropa Tequilatropatequila.com

TROPA crafts premium tequila from Blue Weber agave in Mexico. Boldly designed, barrel-aged, and made to be savoured or collected.

Why it worked

The video leverages the novelty and aesthetic appeal of a unique, collectible product (mushroom-shaped tequila bottle) presented in a blind box format, tapping into trends of unboxing and collecting.

Summary

The creator unboxes a Tropa Tequila blind box, revealing a mushroom-shaped bottle with a red cap. She then prepares and tastes the tequila, finding it smooth and enjoyable, and expresses a desire to collect all the different bottle colors.

Structure

1Introduction to the blind box and excitement
2Unboxing the Tropa Tequila bottle
3Revealing the red mushroom-shaped bottle
4Preparing and tasting the tequila

Original caption

Blindbox from @Tropa 🍄📦🌵can we talk about how cute the box is?! #blindbox #tequila #tropatequila #unboxing #mysterybox

More from @kennedy8that

Product placement

Tropa (tequila brand): ACTS - the bottle is unboxed, poured, and tasted. Removing it would change the video. Tropa Tequila: ACTS - the bottle is unboxed, poured, and tasted. Removing it would change the video.

On-screen text

TEQUILA REPOSADO 100% AGAVE MADE IN MEXICO TROPA

Transcript

This is the first blind box that I'm participating in and I feel like this is the most fun. This is tequila. Can you see the color? Got the tequila blind box. This is from Tropa. So it can be one of the four colors. Red, blue, green or gold. Red is the most common, but I'm really hoping for the gold. If not the green. The box is so cute. I love all the mushrooms on it. I got the red one. I'm so excited. This might be the cutest tequila bottle that I have ever seen. I think we need to do a little taste test. Okay, we're going to do a little taste test. It's best to sip on it and just pour it over some ice. I'm going to put a little frozen lime wedge in there. Cheers. Mmm. It's actually really smooth. It's good. This is going to look so cute on my bar cart and now I want to get four other ones and hopefully get all the colors. This is going to look so cute on my bar cart and now I want to get four other ones and hopefully get all the colors.