The video uses a high-stakes, interactive game format that encourages audience participation and engagement through a simple 'choose your side' mechanic.
Summary
A group of people plays a game where they jump across boxes branded with Fanta. The creator asks the audience to subscribe or like the video based on which box they think will save them.
Structure
1Participants jump across Fanta boxes
2Creator presents a choice between two boxes
3Creator asks for engagement based on the choice
4Final jump reveals the outcome
Product placement
Original caption
#alejolgoa #foryoupage #fyp
More from @smartshopsinds
More breakout videos from this creator.
Fanta (a) ACTS: The product packaging is used as a physical obstacle course for a game. Removing it would change the entire premise of the video. Fanta (b) APPEARS: The brand logo is visible on the boxes throughout the video. Removing it would not change the game mechanics.
Call to action
aprieten el boton de suscribirse / aprieten el boton de like
On-screen text
Necesito su ayuda. Si esta es la caja que me va a salvar, aprieten el boton de suscribirse. Y si es esta la caja que me va a salvar, aprieten el boton de like.
Transcript
Necesito su ayuda. Si esta es la caja que me va a salvar, aprieten el boton de suscribirse. Y si es esta la caja que me va a salvar, aprieten el boton de like.