I always do this!

@jeffandlaurenshow

1.9M followers · usually 374.3K views a post

Views

452.1K

Likes

12.3K

Comments

57

Shares

881

SoundTikTok sound · original sound - wieeddel

View velocity

+332.3K views over 23.3d · ~14.3K/day · 21 observations

Promoted product

Grable 50 Water Colors

Why it worked

The video taps into the universal appeal of gift-giving and personalization, offering a visually satisfying and creative technique that viewers can easily replicate. The use of aesthetically pleasing materials and the element of surprise in revealing the message likely contributed to its shareability.

Summary

The video demonstrates a creative way to wrap a gift, specifically a set of watercolor paints, by incorporating a personalized message that is revealed as the wrapping is pulled. The process involves using decorative tape and scoring the paper to create a pull-tab effect for the message.

Structure

1Start wrapping a gift with decorative paper.
2Incorporate a personalized message using tape and scoring.
3Showcase the gift-wrapping technique.
4Reveal the personalized message as part of the gift.
5

Original caption

A gift with a message! ❤️ How to wrap a personalized pull tab present for someone special! #giftgiving #itsthelittlethings

More from @jeffandlaurenshow

Product placement

Grable 50 Water Colors: ACTS - it is the item being wrapped and presented. Removing it would change the video's focus. The video shows the product packaging and implies it is a gift. The product itself is not opened or used, but its packaging is central to the gift-wrapping process. The brand name 'Grable' appears on the packaging.