Why it worked
The creator leveraged a popular manga series with a dedicated fanbase. The visual organization and the 'read/unread' indicator created a relatable and engaging way for fellow fans to connect with the content, encouraging shares and comments.
Summary
The creator displays their manga collection, specifically focusing on the "Tokyo Ghoul" series. They show multiple volumes of the series, organized by volume number, and use color-coded dots to indicate which ones they have read and which they have not.
On-screen text
TOKYO GHOUL
1
TOKYO GHOUL
2
TOKYO GHOUL
3
TOKYO GHOUL
4
TOKYO GHOUL
5
TOKYO GHOUL
6
TOKYO GHOUL
7
TOKYO GHOUL
8
TOKYO GHOUL
9
TOKYO GHOUL
10
TOKYO GHOUL,re
1
TOKYO GHOUL,re
2
TOKYO GHOUL,re
3
TOKYO GHOUL,re
4
TOKYO GHOUL,re
5
TOKYO GHOUL,re
6
TOKYO GHOUL,re
7
TOKYO GHOUL,re
8
TOKYO GHOUL,re
9
TOKYO GHOUL,re
10
TOKYO GHOUL
1
TOKYO GHOUL
2
TOKYO GHOUL
3
TOKYO GHOUL
4
TOKYO GHOUL
5
TOKYO GHOUL
6
TOKYO GHOUL
7
TOKYO GHOUL
8
TOKYO GHOUL
9
TOKYO GHOUL
10
TOKYO GHOUL,re
1
TOKYO GHOUL,re
2
TOKYO GHOUL,re
3
TOKYO GHOUL,re
4
TOKYO GHOUL,re
5
TOKYO GHOUL,re
6
TOKYO GHOUL,re
7
TOKYO GHOUL,re
8
TOKYO GHOUL,re
9
TOKYO GHOUL,re
10
= Read
= Haven't read