Why it worked
The video leverages a trending TikTok filter that is visually engaging and humorous, encouraging user participation and sharing. The inclusion of a tutorial on how to use the filter within CapCut adds practical value and promotes the editing app.
Summary
The video demonstrates a TikTok filter effect where users close their eyes and their faces appear to be pinched. It shows multiple people trying the filter, with some reacting with surprise and others with exaggerated expressions. The video also shows how to use the filter within the CapCut app.
Structure
- 1Introduction to the filter effect
- 2Demonstration by multiple users
- 3Exaggerated reactions to the filter
- 4Tutorial on how to use the filter in CapCut
Product placement
CapCut: it ACTS as an editing app to create videos. Removing it would change what happens in the video.
Call to action
Try this filter here
On-screen text
Apparently if you close ur eyes u can actually feel it