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All breakouts
20.4Talking HeadOther hookOther
Hook
HEY! YEAH?
@leesconstruction
61.4K followers · usually 33.8K views a post
Views
658.1K
Likes
23.2K
Comments
334
Shares
10.0K
Promoted product
ALEX PLUS
Why it worked
The video uses humor and a relatable scenario (learning a skill) to engage viewers. The unexpected twist of the person getting covered in caulk adds to the comedic effect and memorability.
Summary
The video shows a person applying caulk to a wall seam using a caulk gun. Another person asks if "Heck" taught them how to caulk, to which the response is that "Byrd" did, and demonstrates the technique.
Structure
- 1Applying caulk to a wall seam
- 2Question about who taught the caulking technique
- 3Response that 'Byrd' taught the technique
- 4Demonstration of the caulking technique
Product placement
ALEX PLUS ACTS - is a caulk used to seal gaps and cracks. Removing it would change what happens in the video.
On-screen text
HEY! YEAH?
HECK TAUGHT YOU
HOW TO CAULK?
BYRD DID. HE
LIKE THIS.
Original caption
Best caulkers around #foryou #reels #fyp #construction #work
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