Why it worked
The video uses a novelty item (the CapGun bottle opener) that has a surprising and humorous function (launching bottle caps), which is inherently shareable and engaging. The unexpected action and reaction create a moment of surprise and amusement that is likely to be shared.
Summary
A person uses a novelty bottle opener shaped like a gun to open a beer bottle. The bottle opener then launches the cap, eliciting a surprised reaction from another person.
Structure
- 1Opening a beer bottle with a "CapGun" opener
- 2The opener launches the bottle cap
- 3A person reacts with surprise and amusement
- 4The opener is shown again
Product placement
CapGun bottle opener: it acts as a bottle opener, launching bottle caps. Removing it would change what happens in the video. Corona beer: it appears in the video. Removing it would not change what happens in the video. Heineken beer: it appears in the video. Removing it would not change what happens in the video.