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21.3OtherPOV / Skit hookLifestyle
Hook
POV: You should replace your eyelashes.
@kolybellashofficial
132.8K followers · usually 5.9K views a post
Views
126.5K
Likes
899
Comments
2
Shares
145
View velocity
+90.5K views over 20.9d · ~4.3K/day · 19 observations
Why it worked
The video effectively uses a visual timeline to demonstrate the natural shedding of eyelash extensions, creating a sense of urgency and need for refills. This visual storytelling, combined with clear calls to action and website links, makes it a compelling soft sell for the Kolybel lash brand.
Summary
The video demonstrates the process of replacing eyelash extensions over time, showing how they shed and need refills. It highlights the brand Kolybel and provides links to their website for purchasing.
Structure
- 1Introduction to eyelash replacement
- 2Demonstration of shedding extensions over days
- 3Visualizing the need for refills
- 4Call to action to shop Kolybel lashes
Product placement
Original caption
👀 POV: It’s time for a lash refresh! ✨ ⏳ As your natural lashes grow, extensions shed too. 💕 Keep your lash set fresh, full & flawless! 📅 Don’t wait too long for your refill! 💫 🛍 𝑺𝒉𝒐𝒑 𝒏𝒐𝒘 𝒂𝒕 𝒌𝒐𝒍𝒚𝒃𝒆𝒍𝒍𝒂𝒔𝒉.𝒄𝒐𝒎 🇺🇸| 𝒈𝒍𝒐𝒃𝒂𝒍.𝒌𝒐𝒍𝒚𝒃𝒆𝒍𝒍𝒂𝒔𝒉.𝒄𝒐𝒎 🌍 🌍 𝐆𝐥𝐨𝐛𝐚𝐥 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬: 𝐅𝐫𝐞𝐞 𝐬𝐡𝐢𝐩𝐩𝐢𝐧𝐠 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐟𝐢𝐫𝐬𝐭 𝐨𝐫𝐝𝐞𝐫 $𝟕𝟗+ 𝐰𝐢𝐭𝐡 𝐜𝐨𝐝𝐞: 𝐅𝐑𝐄𝐄 📲 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐤𝐨𝐥𝐲𝐛𝐞𝐥𝐥𝐚𝐬𝐡 𝐀𝐏𝐏 & 𝐠𝐞𝐭 𝟐𝟎% 𝐎𝐅𝐅 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐟𝐢𝐫𝐬𝐭 𝐮𝐬𝐞. #LashDeals #LashSupplies #LashArtistLife #DallasLashExtensions #kolybellashofficial
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