Why it worked
The video likely performed well due to its visually striking and unexpected transformation of watermelons into a growing plant on a highway, combined with a clear call to action for viewer engagement.
Summary
The video shows a time-lapse of watermelons growing and developing on the side of a highway. The visual progression starts with whole watermelons, then shows them breaking apart and seeds emerging, followed by a sprout, and finally a mature plant with many small watermelons. The on-screen text prompts viewers to comment their rating from 1 to 10.