Why it worked
The video likely worked due to the visual appeal of the traditional costumes and the relatable "get ready with me" (GRWM) format, combined with a cultural element represented by the Tunisian flag and the traditional attire.
Summary
The video shows a person getting ready, holding up a traditional red and gold costume. The scene then transitions to a child wearing the costume, with an adult in a similar traditional outfit beside them, as they both appear to be dancing or posing.
Structure
- 1Holding up the costume
- 2Transition to child wearing costume
- 3Adult in similar outfit joins
- 4Dancing/posing together
Product placement
Costume arbi ACTS - it is worn by the child, and the video is about getting ready in it. Removing it would change the video's subject. It appears to be a traditional outfit. The brand "Ahlem R’gig couture" ACTS - it is credited as the designer of the costume, implying it is a product or service offered by this brand. Removing it would remove attribution for the costume's design. The creator's handle "@wael_daimech" APPEARS - it is a watermark/attribution, and removing it would not change what happens in the video. The creator's bio link "https://www.instagram.com/daimech_wael?igsh=MWNnb21hbzkzdW0yMQ%3D%3D&utm_source=qr" ACTS - it is presented as a place to find more content from the creator, and is likely a way to promote their personal brand or services. Removing it would remove a potential call to action or point of further engagement.