Why it worked
The video leverages high-quality, aesthetic seasonal imagery that taps into the popular 'cozy autumn' trend, encouraging high engagement through shareability.
Summary
A montage of scenic fall locations in Vermont, including barns, bookstores, and local cafes. The video serves as travel inspiration for autumn tourism.
Structure
- 1Montage of Vermont fall scenery
- 2Shots of local landmarks and cafes
- 3Call to action to tag a travel partner
Call to action
Tag who you’d wanna visit with!
On-screen text
YOUR SIGN TO BOOK A FALL TRIP TO VERMONT