Loading video…
All breakouts
3.8Talking HeadCuriosity Gap hookConsumer Apps
Hook
Just discovered the iPhone paper emoji holds an actual secret message!
@appledsign
1.0M followers · usually 19.8K views a post
Views
74.0K
Likes
1.2K
Comments
49
Shares
91
View velocity
+39.0K views over 5.6d · ~6.9K/day · 5 observations
Promoted product
iPhone paper emoji
Why it worked
The video leverages curiosity and a "secret" discovery related to a widely used product (iPhone emojis) to create engaging content. The short, visual demonstration and the intriguing hook likely drove shares and views.
Summary
The video reveals a "secret message" hidden within the iPhone's paper emoji by demonstrating how to type specific text that reveals a hidden message when the emoji is used. It also briefly suggests checking out the Apple Stock App icon.
Structure
- 1Introduction of the "secret message" in the iPhone paper emoji.
- 2Demonstration of typing text on an iPhone to reveal the message.
- 3Display of the revealed message within the emoji.
- 4Suggestion to check out the Apple Stock App icon.
Product placement
Apple (brand): appears as a logo on a poster and on a card, and is the manufacturer of the iPhone. Removing it would not change what happens in the video.
iPhone (product): is used to demonstrate the secret message in the paper emoji. Removing it would change what happens in the video.
Instagram (brand): appears as a logo on a poster. Removing it would not change what happens in the video.
iOS (operating system): is mentioned on a screen in the background. Removing it would not change what happens in the video.
Original caption
Apple put a secret in the iPhone paper 📄 emoji! You should also check out Apple’s Stock App icon! #apple #appicons #iphoneemojis #ios
More from @appledsign
More breakout videos from this creator.
