6 BATH & BODY WORKS DESIGNER-INSPIRED SCENTS

@sincerelyestherh

1.6K followers · usually 462 views a post

Views

124.8K

Likes

1.3K

Comments

12

Shares

220

Promoted product

Bath & Body Works

Bath & Body Works offers a range of personal care products including body washes, lotions, body mists, and hand soaps.

6 videos6 creators

Why it worked

The post leverages the 'dupe' trend, which is highly popular in the beauty community, by providing clear, visual comparisons between affordable products and high-end luxury items.

Summary

The creator presents a list of six Bath & Body Works fragrance mists that are inspired by popular luxury perfumes. The post serves as a recommendation for affordable alternatives to high-end scents.

Structure

1Hook slide introducing the list of scents
2Slide showing three fragrance mists and their luxury inspirations
3Slide showing the remaining three fragrance mists and their luxury inspirations
4Final slide with creator attribution

Original caption

Bath & Body Works understood the assignment 🤏🤏🤏 These designer inspired scents give you that luxury perfume vibe without the luxury price. I already have a few favorites…have you tried any of these? ✨ #BathAndBodyWorks #PerfumeTok #FragranceFinds #pdm #TomFord

Product placement

Bath & Body Works: The brand is the subject of the post, as the creator is showcasing specific fragrance mists from this brand and comparing them to luxury perfumes. This ACTS as a recommendation and feature demonstration of the product line. Removing the brand name would make the entire post meaningless. Parfums de Marly, Valentino, Tom Ford, Viktor&Rolf, and Carolina Herrera: These brands merely APPEAR as the inspiration for the scents. Removing them would change the context of the comparison, but they are not the products being sold or promoted.

Call to action

have you tried any of these?

On-screen text

6 BATH & BODY WORKS DESIGNER-INSPIRED SCENTS Covered in Roses inspired by Parfums de Marly Delina Pink Obsessed inspired by Valentino Donna Born in Roma Oh, Cherry inspired by Tom Ford Lost Cherry Floral Fantasy inspired by Viktor&Rolf Flowerbomb Petal Parade inspired by Carolina Herrera Good Girl Getaway Soirée inspired by Tom Ford Soleil Blanc Made by SincerelyEstherH