Why it worked
The video taps into the popular trend of customizing tech accessories with a visually appealing and satisfying process. The use of pink and sparkly elements appeals to a specific aesthetic, and the transformation of a plain case into a unique item is inherently engaging.
Summary
The creator unboxes an Amazon package containing supplies to customize an iPad case. She then proceeds to apply gems and stickers to a clear iPad case, creating a decorative design around the Apple logo. Finally, she shows off the finished product.
Product placement
Amazon: (a) it APPEARS - a corner watermark, removing it would not change what happens in the video.
GEM TREND: (a) it ACTS - the brand name is on the packaging and on the product itself, removing it would change what happens in the video.
iPad Pink: (a) it ACTS - the product itself is being customized, removing it would change what happens in the video.
Apple logo: (a) it APPEARS - it is on the iPad, removing it would not change what happens in the video.
Tempered Glass: (a) it ACTS - it is being applied to the iPad, removing it would change what happens in the video.
Stickers/Gems: (a) it ACTS - they are being applied to the iPad case, removing them would change what happens in the video.
Stylus pen: (a) it ACTS - it is being used to place gems, removing it would change what happens in the video.
Scissors: (a) it ACTS - they are being used to cut packaging, removing them would change what happens in the video.