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17.8Talking HeadOther hookEntertainment
Hook
BREAKING NEWS
@philadelphiaeagles
4.3M followers · usually 109.2K views a post
Views
2.1M
Likes
156.0K
Comments
950
Shares
2.5K
Why it worked
This video likely worked because it capitalized on the immediate interest and excitement surrounding a popular athlete making a significant career milestone, leveraging the "breaking news" format to create urgency and shareability.
Summary
This video shows Jalen Hurts running onto a football field in a stadium full of fans. Overlay text announces "BREAKING NEWS" and "JALEN HURTS HAS MADE THE 53-MAN ROSTER."
Structure
- 1Jalen Hurts runs onto the field
- 2Crowd cheers
- 3Breaking news graphic appears
- 4Roster announcement text appears
On-screen text
BREAKING NEWS
JALEN HURTS HAS MADE
THE 53-MAN ROSTER
Original caption
And he will be wearing the number 1 #eagles #nfl #jalenhurts
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