Why it worked
The video succeeds by tapping into a highly relatable, low-effort 'mood' content style that encourages viewer engagement through shared experiences of work-related procrastination.
Summary
A short video clip shows a woman sitting in a car at night, looking at her phone while listening to music, captioned with a relatable sentiment about not wanting to go into work.
Structure
- 1Woman sitting in car at night
- 2Checking phone while music plays
- 3Caption expresses reluctance to start work
On-screen text
☆ me pulling up to work contemplating if I should get out of the car or not ☆