SHOP SMARTER NOT HARDER

@theshoegameofficial

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SoundTikTok sound · NICE VIDEO

Why it worked

The creator leverages FOMO (fear of missing out) by highlighting past deals and missed opportunities, while also creating anticipation for future live auctions with low starting bids.

Summary

The creator encourages viewers to shop smarter by following their live auctions, which feature designer items, sneakers, and apparel. They emphasize that auctions start at a dollar and promise more designer items on Tuesday.

Structure

1Encourages smarter shopping
2Highlights past deals and missed opportunities
3Urges viewers to turn on notifications
4Promotes daily live auctions with low starting bids
5Teases upcoming designer items and apparel

Call to action

Follow we live all day every single day with auctions starting at a dollar. I'll see you guys with more designer on Tuesday. In the meantime, nothing but sneakers and apparel to keep you guys cozy and ready for more.

On-screen text

SHOP SMARTER NOT HARDER

Transcript

Original caption

It could be you saving 30-70% off 100% authentic designer sunglasses STOP MISSING OUT 🍒🍒🍒 #live #fyp #trending #shopping #designer

More from @theshoegameofficial

More breakout videos from this creator.

not even trying to be dramatic but I swear to god people got proud for under $300 tonight. Tiffany, let's not even talk about it. The Versace. Girls. Girls, if you ever thought you missed out, you definitely missed out today. Okay, don't miss out again though. Turn those notifications on. Follow we live all day every single day with auctions starting at a dollar. I'll see you guys with more designer on Tuesday. In the meantime, nothing but sneakers and apparel to keep you guys cozy and ready for more.