@theshoegameofficial — 103x breakout selling The Shoe Game Co.

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@theshoegameofficial

228.1K followers · usually 2.6K views a post

Views

267.5K

Likes

523

Comments

Promoted product

The Shoe Game Co.shoegameco.com

9 videos

Why it worked

The video leverages the 'cozy season' trend and high-demand UGG products to drive traffic to a low-entry-price auction model.

Summary

The creator showcases a large inventory of UGGs and other sneaker brands available at their warehouse. They encourage viewers to visit their auction site where items start at $1.

Structure

1Creator introduces the arrival of new UGG inventory
2Showcases the variety of UGG styles available
3Highlights other brands like Hoka and Nike in stock
4Directs viewers to the auction site for $1 starting bids

Product placement

The Shoe Game Co. (a) ACTS: the creator is in their warehouse, showing their inventory, and directing viewers to their auction site to shop. Removing this would change the video as it is the business being promoted. UGG (a) ACTS: the creator showcases various UGG models as part of their inventory for sale. Removing this would change the video as it is the primary product category being highlighted. Hoka (a) ACTS: the creator showcases a Hoka shoe as part of their inventory. Removing this would change the video. Adidas (a) ACTS: the creator showcases an Adidas shoe as part of their inventory. Removing this would change the video. Nike (a) ACTS: the creator showcases a Nike shoe as part of their inventory. Removing this would change the video. New Balance (a) ACTS: the creator showcases a New Balance shoe as part of their inventory. Removing this would change the video.

Original caption

Hottest UGGS this season starting at $1 auctions! Come shop 100% authentic sneakers from all your favorite brands 🍒🍒🍒 #shopping #ttauctions #shoes #sneakers #fyp