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@gethealthywithash

26.7K followers · usually 653 views a post

Views

30.9K

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353

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15

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SoundTikTok sound · Refreshing and light indie pop(1552207)

Promoted product

CRAZY YOGA tank tops

Why it worked

The video taps into relatable body positivity and a journey of self-love after weight loss, combined with a popular clothing item that has previously gone viral. The creator's authenticity and the visual appeal of the different colored tops likely contributed to its success.

Summary

The creator, a 38-year-old mom who has lost 30 pounds, showcases several colorful tank tops from the brand CRAZY YOGA. She highlights their comfort and built-in bra feature, noting that a previous video featuring these tanks went viral and led to many purchases.

Structure

1Introduction and personal stats
2Expressing renewed love for clothing after weight loss
3Showcasing previous viral video and customer purchases
4Trying on various colors of CRAZY YOGA tank tops
5

Original caption

Still OBSESSED with these tanks from @CRAZY YOGA ! I have 10 colors now and love every single one! 💖🤍#creatorsearchinsights #crazyyoga #workouttank #tanks #plussizetank

More from @gethealthywithash

Product placement

CRAZY YOGA (tank tops): ACTS - the creator is showing off and trying on multiple tank tops from this brand, implying they are desirable and functional. Removing this brand name would remove the context for the clothing being shown. CRAZY YOGA (workout tank, tanks, plussizetank): APPEARS - these are hashtags related to the product, not directly acting in the video.

On-screen text

38 YEAR OLD MOM 230LBS | 5'6" | XL BACK FALLING AGAIN HERE, 38-YEAR-OLD MOM UP ALMOST THE OF LOVE AGAIN GETTING LOST ALWAYS WITH SHIRTS. LEGGINGS TANKS MORE ALREADY OBSESSED SO HAVE BRA COLORS OKAY.

Transcript

BACK FALLING AGAIN HERE, I'm Ashley, I'm a 38-year-old mom. I've been showing up for myself for almost 10 months and I'm in the process of falling in love with clothes again. If you're new here, I'm Ashley, I'm a 38-year-old mom. I've been showing up for myself for almost 10 months and I'm in the process of falling in love with clothes again. I love getting dressed. I've lost 30 pounds. I always play it safe with like, black shirts, black leggings. I got these tank tops already. That video went viral. Almost 300 of you guys purchased these tank tops. I had to get more colors to show you. I know I'm gonna be obsessed with them because they're so comfortable. So, have the built-in bra. Let's try on these colors. Okay.

My fave tanks are back in stock! I have 10 colors now & love every single one! �

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tank tops

113.1Kviews@gethealthywithash

I cannot and will not shut up about how much I love these tanks with built in br