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36.4Talking HeadStory Open hookLifestyle
Hook
WAR IS OVER
@chlloewillson
144.3K followers · usually 82.1K views a post
Views
2.9M
Likes
467.9K
Comments
2.0K
Shares
28.7K
Why it worked
The video uses a playful and visually striking metaphor to represent the end of winter and the beginning of warmer weather, making it relatable and shareable.
Summary
The video shows a person holding a large pile of bikinis and then throwing them up in the air. The text on screen reads "WAR IS OVER (last day of winter)".
Structure
- 1Person holding many bikinis
- 2Bikinis thrown in the air
- 3Person dancing and celebrating
- 4Transition to warmer weather implied
On-screen text
WAR IS
OVER
(last day of winter)
Transcript
eeeeekkkkk
Original caption
eeeeekkkkk
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