Why it worked
The video likely worked due to its use of a popular celebrity (Kylie Minogue) and a major sporting event (AFL Grand Final) to create a relatable and aspirational scenario for the target audience interested in spray tanning and celebrity culture.
Summary
The video shows a person in what appears to be a spray tanning booth, holding a spray tan gun and making dramatic gestures. Text overlay expresses a desire to spray tan Kylie Minogue for the AFL grand final. The creator also tags Kylie Minogue and uses hashtags related to spray tanning and the AFL.
Structure
- 1Person in spray tan booth
- 2Holding spray tan gun
- 3Dramatic gestures and facial expressions
- 4Text overlay about manifesting a spray tan for Kylie Minogue
- 5Tagging Kylie Minogue and using relevant hashtags
Product placement
Kylie Minogue (person) - appears, removing her would not change what happens in the video. AFL (event) - appears, removing it would not change what happens in the video. SPRAY AUS (brand) - appears, removing it would not change what happens in the video.
Call to action
Tag her below 🙏🙏
On-screen text
Manifesting that we can
spray tan Kylie Minogue for
the AFL granny.