how is there a new famous water bottle every year?

how is there a new famous water bottle every year? how does it become a new famous water bottle like every single year? like from what I can remember we went from like Hydro Flasks to like Stanley's to like Owala's to now Hydro Jugs. I'm just curious as like why we like a society I guess move on so quickly. I know there's like, you know, like over consumerism and all that stuff and like I guess just wanting name brand and like the best new products, but I'm just curious why. I will say, I think my favorite is like the Hydro Jug. No, I don't own one, but like the grip and material and then like the fact that the liquid won't like come out of the straw is like the most convenient in my opinion. I don't know, this might have been like a dumb question or whatever, but I'm telling you like give it maybe a year or something, there's gonna be like another water bottle everyone's announcing is getting like, I don't know what it is yet, but they're definitely will be another water bottle. So. Okay guys, let me know in the comments. Bye.