Why it worked
The video uses a montage of aspirational settings and activities, coupled with the intriguing phrase "watch me," to create a sense of mystery and encourage viewers to follow the creator's journey. This visual storytelling, combined with a relatable initial statement about study habits, likely drove engagement.
Summary
The video begins with a close-up of the creator stating that studying 24/7 is not the way to succeed. It then transitions through various scenes of the creator in different locations, including what appears to be the White House, on a plane, and in a cafe, with the text "watch me." overlaid on each clip.
Structure
- 1Creator states studying 24/7 is not effective.
- 2Creator appears in front of the White House.
- 3Creator is inside a hallway.
- 4Creator is in a business class airplane seat.
- 5Creator is holding a drink outside.
- 6Creator is sitting indoors.
- 7Creator is on a plane watching a screen.
- 8Creator is holding a phone.
On-screen text
you won't make it by studying 24/7
watch me.
watch me.
watch me.
watch me.
watch me.
watch me.
watch me.
watch me.