Why it worked
The video likely resonated due to its relatable "behind-the-scenes" or "blooper reel" style content, showcasing the trial-and-error process of creative work. The humor derived from the messy attempts and the relatable struggle of achieving a desired look likely contributed to its shareability.
Summary
The video shows behind-the-scenes footage of a makeup artist attempting to create a specific eye makeup look. Multiple takes are shown, with the artist applying paint to her eyelids and surrounding areas using brushes, and then washing it off. The process appears to be experimental and humorous.
Structure
- 1Artist applies paint to eyelids with brushes
- 2Paint drips down the face
- 3Artist washes face
- 4Artist attempts different variations of the eye makeup
- 5Artist continues to experiment with paint application
- 6Artist washes face again
On-screen text
BTS 🎬
Take 1
Take 2
Take 3
Take 4
Take 5
Take 6
Take 7
Take 8
Take 9