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8.8Talking HeadStory Open hookLifestyle
Hook
2 weeks into the school year...
@csapunch
2.8M followers · usually 114.4K views a post
Views
980.0K
Likes
105.7K
Comments
4.0K
Shares
37.0K
View velocity
+116.4K views over 5.1d · ~22.7K/day · 5 observations
Why it worked
The video uses relatable humor and exaggerated expressions to capture the feeling of being overwhelmed by the start of the school year, making it highly shareable.
Summary
The video shows a woman dramatically reacting to the start of the school year. She makes exaggerated facial expressions and gestures as if overwhelmed, culminating in a loud yell and a shrug.
Structure
- 1Woman cleaning a table
- 2Woman looking overwhelmed
- 3Woman preparing to yell
- 4Woman yelling and gesturing
- 5Woman shrugging
On-screen text
2 weeks into the school
year...
Transcript
Here we go Here we go Here we go Here we go Here we go Here we go Here we go Here we go Here we go Here we go
Original caption
Here we go
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