Is it just me or is lately your entire feed just full of videos of the chocolate melting cake on Carnival Cruise Line?

@snackeatingsnacks

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SoundTikTok sound · original sound - snackeatingsnacks

Promoted product

Carnival Cruise Line

3 videos3 creators

Why it worked

The video leverages a viral food trend to create a relatable, low-pressure advertisement for a cruise line by focusing on a specific, desirable perk.

Summary

The creator discusses the viral popularity of the chocolate melting cake served on Carnival Cruise Line ships. He highlights that the dessert is included in the cruise fare and encourages viewers to book a trip.

Structure

1Hook about the viral chocolate cake
2Creator explains he hasn't tried it yet
3Discovery that the cake is included in the cruise fare
4Mention of people trying to recreate the recipe at home
5

Original caption

The @carnival chocolate melting cake has completely taken over my feed #carnivalpartner

More from @snackeatingsnacks

Product placement

Carnival Cruise Line (a) ACTS: The video demonstrates the chocolate melting cake served on their ships, explains it is included in the cruise fare, and encourages viewers to book a cruise. Removing it would change the entire premise of the video.

Call to action

Carnival is calling.

On-screen text

BETTER THAN ANY DOT CAKE THIS CHOCOLATE MELTING CAKE HAS FULLY TAKEN OVER MY FEED IS IT JUST ME OR IS LATELY YOUR ENTIRE FEED JUST FULL OF VIDEOS OF THE CHOCOLATE MELTING CAKE ON CARNIVAL CRUISE LINE? How that carnival cruise melting chocolate cake got me: The chocolate melting cake told me to book the cruise how the carnivals molten lava cakes sound to me BETTER THAN ANY DOT CAKE I HAVEN'T TRIED IT. SO I LOOKED INTO IT. THINKING IT'D BE AN EXTRA CHARGE, BUT NOPE, IT'S INCLUDED IN EVERY SINGLE SHIP. me and the carnival melting cake against the world I MADE CARNIVAL'S FAMOUS CHOCOLATE MELTING CAKE THEN I ADDED PEANUT BUTTER... I DON'T CARE WHERE THE CARNIVAL SHIP IS GOING. JUST GIVE ME THIS MELTING CHOCOLATE CAKE ON REPEAT. YES, THIS IS ON A CRUISE. CARNIVAL IS CALLING.

Transcript

Is it just me or is lately your entire feed just full of videos of the chocolate melting cake on Carnival Cruise Line? And as someone who travels and eats for a living, everyone is saying it's amazing, even better than dot cakes. And yet, I haven't tried it. So, I looked into it, thinking it'd be an extra charge, but nope, it's included in every single ship. So you're telling me you can have this every single day? There's even people that have tried to make the recipe so you can remake it at home. I don't care where the Carnival ship is going, just give me this melting chocolate cake on repeat. Yes, this is on a cruise. Carnival is calling.