MY THOUGHTS ON THE EQUATE FEMININE CLEANSING WASH

@livvvmarkley

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Promoted product

Equate Feminine Cleansing Wash

Why it worked

The video taps into a common concern about product ingredients, particularly for sensitive personal care items. By highlighting potentially harsh ingredients in a popular product and offering a seemingly safer alternative, it provides valuable information and sparks discussion, driving engagement.

Summary

A licensed esthetician reviews Equate Feminine Cleansing Wash, expressing concern over the inclusion of salicylic acid and lactic acid, and recommends Dove Sensitive Bar Soaps as a safer alternative due to its gentler ingredients.

Structure

1Introduction of Equate Feminine Cleansing Wash
2Creator's initial positive impression based on dye and scent-free claims
3Revelation of concern due to salicylic and lactic acid ingredients
4Recommendation of Dove Sensitive Bar Soaps as an alternative
5

Original caption

Y’all wanna explain why you’re obsessed with this product to me??? #skincare #affordablebodycare #femininewash #walmart #bodycare

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Product placement

Equate Feminine Cleansing Wash: ACTS - it is the subject of the video, with the creator discussing its ingredients and suitability for use. Removing it would change what happens in the video. Dove Sensitive Bar Soaps: ACTS - it is presented as an alternative product, with the creator discussing its ingredients and suitability for use. Removing it would change what happens in the video.

On-screen text

MY THOUGHTS ON THE EQUATE FEMININE CLEANSING WASH (as a licensed esthetician)

Transcript

Equate feminine cleansing wash is turning all over my for you page so I had to go pick it up for myself to try it out as a licensed esthetician and I have some thoughts. First cleanse y'all. This seems nice, right? Cause it's dye and scent free. But I'm gonna tell you guys why I'm actually not even gonna buy this. Reading the ingredients. Why is there salicylic acid in here and lactic acid? Why is that a vaginal feminine cleansing wash? Like, those are really strong acids and I'm just, I don't know. Can somebody explain to me why they would include that in here? I would never recommend this for that reason. Any of these washes? Hell, no. Instead, get you Dove sensitive bar soaps. Easy ingredients, actually fragrance free and gentle and won't destroy your body. So, yeah, you guys, um, I'm not even gonna try that out because what the hell? Why are we using that?