We are officially in September, so here are some Halloween costume ideas for my Asian girls.

@qtxhb

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SoundTikTok sound · Vlog lo-fi chill hop ♬(1258569)

Why it worked

The video leverages a seasonal, high-interest topic (Halloween) and provides niche, culturally relevant costume ideas that resonate with the creator's specific audience.

Summary

The creator shares a list of Halloween costume ideas specifically curated for Asian girls, including characters like Donutella, Jollibee, Cooking Mama, and Dawn from Pokemon. She encourages viewers to follow her on Instagram for more content.

Structure

1Introduction to Halloween costume ideas
2Suggestion 1: Donutella from Tokidoki
3Suggestion 2: Jollibee
4Suggestion 3: Cooking Mama
5Suggestion 4: Dawn from Pokemon
6Closing and call to action

Product placement

Tokidoki (a brand of lifestyle products and characters) — it ACTS as the source of the first costume idea; the creator displays an image of the character Donutella and explains it as a costume choice. Removing this would remove the first costume idea. Pinterest (a visual discovery engine) — it APPEARS as the source of the images for the Jollibee, Cooking Mama, and Pokemon trainer costumes. Removing this would not change the video's content as it is just the source of the images.

Call to action

Follow me on Instagram @TessXinHui <3

Original caption

ITS TIME to start thinking about your Halloween costume and I want to help out my girls 😼🫶🏼 did this last year 🫡 lmk what you need hehe #halloween #halloweencostume #costumeideas #asiangirls #asian

More from @qtxhb

On-screen text

Halloween costume ideas for Asian girls 2026 Follow me on Instagram @TessXinHui <3

Transcript

We are officially in September, so here are some Halloween costume ideas for my Asian girls. If you haven't watched my other videos, I recommend them because I have so many good ideas for Asian girls and Asian guys. Okay, the first idea is going as Donutella from Tokidoki. I don't necessarily think a lot of people are going to understand this costume, but I don't really care because I literally recognized it immediately. I feel like Tokidoki is a pretty popular brand, at least it's like recognizable, and this one would be so good, and you can also make it like a group costume. Another costume that I would love to see girls do is the Jollibee. I saw this all over Pinterest and I was like, wait, that is so cute and funny. Another good one would be going as Mama from Cooking Mama. I feel like this is so unique, but it is so recognizable. And then the last one that I think would be so good for Halloween, you can go as a Pokemon trainer, but this time specifically as Dawn. I saw this photo on Pinterest and I was like, this is so perfect. If you guys want more ideas though, just let me know down below. It's Halloween season, so you know I love posting these videos. I feel like I have so many ideas that I don't necessarily have the time to do, but I love to share. You should also follow me on Instagram because I am super active there, and yeah.