The video uses a relatable scenario (traveling through an airport) and a humorous, slightly contrarian take on what to avoid, which can be engaging for viewers.
Summary
The creator is at an airport and points out items they would not travel with, specifically highlighting a KPMG backpack as the first example.
Structure
1Introduction of items not to travel with
2Highlighting a KPMG backpack
3Concluding the thought
Product placement
KPMG backpack - it merely appears, and removing it would not change what happens in the video.
On-screen text
PLEASE REMOVE LAPTOPS FROM CARRY CASE AND SCAN SEPARATELY
Transcript
Dinge mit denen ich nicht am Flughafen reisen würde. Nummer eins ein KPMG Rucksack.