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All breakouts
5.7Talking HeadOther hookB2B
Hook
ALRIGHT
@wefix.london
21.9K followers · usually 9.3K views a post
Views
52.7K
Likes
753
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0
Shares
25
Why it worked
The video leverages a personal reunion story to highlight the positive aspects of the company culture and work environment, making it relatable and aspirational for potential employees or customers.
Summary
A former employee, Sam, has returned to work at WeFix after 15-18 years. The video highlights the positive work environment and team at WeFix, welcoming Sam back.
Structure
- 1Greeting and reunion
- 2Discussion of past employment duration
- 3Welcome back and positive company culture
- 4Reaffirmation of the company's appeal
Product placement
WeFix: ACTS - it is the company where the video takes place and where the people work. Removing it would change the context of the video. It is the subject of the video's narrative.
WeFix London: APPEARS - it is the creator's handle and name, which is a form of branding. Removing it would not change what happens in the video.
Original caption
Back with the team 👏 Charlie catches up with Sam, who worked with us at our previous company and has now recently joined us again at WeFix. It’s great to see familiar faces coming back and choosing to be part of what we’re building now. A strong team, a better working environment and a company people want to be part of. Welcome back, Sam 💙 📞 020 7889 1111
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