nesting

@amyabode

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SoundTikTok sound · original sound - amyabode

Promoted product

The Good Guys

Pay less on cooking appliances, TVs, washing machines, air conditioners and more at The Good Guys. Shop online or in 100+ stores.

Why it worked

The video leverages a relatable life event (nesting/spring cleaning) to frame a retail store visit as a helpful, solution-oriented shopping trip rather than a dry advertisement.

Summary

The creator visits a retail store to shop for cleaning appliances for a spring home reset. She highlights various vacuum and floor cleaning brands available at the store and encourages viewers to check out the retailer's deals.

Structure

1Introduction to nesting and spring cleaning
2Arrival at The Good Guys store
3Demonstration of various vacuum options
4Highlighting wet and dry floor cleaners
5

Original caption

Nesting mode has officially kicked in! I’m slowly working my way through the house, getting everything ready for a proper spring clean. I popped into @The Good Guys and found a few things I’d love to add to my cleaning routine this season! If a spring reset is on your list too, check out their great deals across the cleaning range 🧼✨ #ad #thegoodguys #springclean

More from @amyabode

Product placement

The Good Guys (a) ACTS — the creator visits the store, walks through the aisles, and uses the staff's help to find products; removing it would change the video's location and premise. Dreame (a) ACTS — the creator points to and interacts with the display of robot vacuums; removing it would change the specific product demonstration. Roborock (a) ACTS — the creator points to and interacts with the display of robot vacuums; removing it would change the specific product demonstration. Dyson (a) ACTS — the creator demonstrates a vacuum cleaner; removing it would change the specific product demonstration. Bissell (a) ACTS — the creator points to and interacts with the display of floor cleaners; removing it would change the specific product demonstration. Hoover (a) ACTS — the creator points to and interacts with the display of carpet cleaners; removing it would change the specific product demonstration. Shark (a) ACTS — the creator points to and interacts with the display of floor cleaners; removing it would change the specific product demonstration.

Call to action

If a spring reset is on your list too, check out their great deals across the cleaning range

On-screen text

nesting swing now Guys cleaning wanting proper I'm my make easier First vacuum list a something clean and my course huge deals up my can two exact also carpet my so from handy was if reset has your ready

Transcript

With nesting mode in full swing, there's no better time than now to head to the Good Guys and check out their huge cleaning range. I've been wanting to give the house a proper spring reset, so I'm here today to find my cleaning must-haves to make cleaning a little easier this season. First up, a good vacuum is at the top of my list. Whether you're after a stick, robot, or something for a deeper clean, there are so many options to compare in store. And a robot vacuum is an absolute essential in my home, so of course I had to check out the huge range and the amazing deals here too. Next up, the wet and dry floor cleaners were catching my eye. I love that you can vacuum and mop at the same time, so you're getting two jobs done at the exact same time. I also recently bought a carpet cleaner myself and I could not believe how much dirt came out of my carpet after only living there for six months, so I definitely recommend checking those out too. With so many options to choose from, it was really handy having the team there to help me find exactly what was right for my home. So if you're giving a home a reset too, the Good Guys has everything you need to get your home spring ready.

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