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@claudettehg

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SoundTikTok sound · Last Train to London

Promoted product

Jellycat

Jellycat offers a variety of stuffed animals and plush toys, including themed collections and character designs.

28 videos19 creators

Why it worked

The video leverages the 'matching aesthetic' trend, creating a satisfying visual connection between a popular consumer product and a creative personal service (nail art).

Summary

A creator shows off a new nail art design that matches the colors and patterns of a Jellycat plush bunny she is holding. The video focuses on the aesthetic coordination between the manicure and the toy.

Structure

1Creator holds a pink Jellycat bunny
2Close-up of the nail art design
3Comparison of nail patterns to the plush details

Product placement

Jellycat (a brand of plush toys) appears as the subject of the video; the creator is holding a Jellycat bunny plush. Removing it would change the entire focus of the video, which is showcasing a nail design inspired by the plush.