Why it worked
The video likely worked due to its visually intriguing and unusual nature, focusing on a close-up of an action with a unique tool. The satisfying ASMR-like sounds of tapping and the unusual combination of objects may have captured viewer attention.
Summary
The video shows a close-up of a person's hand holding a small, textured object and using a hammer with a thumb-up handle to tap on a larger, dark, round object. The background is filled with more of the small, textured objects and some sliced fruits.