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525Silent UGCHow-To hookLifestyle
Hook
DIY backsplash in our new home
@nicoleguitiann
4.8K followers · usually 1.2K views a post
Views
611.3K
Likes
13.8K
Comments
68
Shares
1.8K
Why it worked
The video taps into the popular DIY home renovation niche, offering a visually satisfying transformation process. The use of trending audio and clear, concise on-screen text makes it easily digestible and shareable.
Summary
The video shows a DIY backsplash installation in a new home. It begins with the creator holding two tile samples, then transitions to various stages of the installation process, including removing old material, applying adhesive, placing tiles, and cleaning up.
Structure
- 1Choosing tile samples
- 2Preparing the wall surface
- 3Applying adhesive and tiling
- 4Grouting and cleaning
Product placement
The Home Depot (ACTS - appears as a watermark/logo in the caption, removing it would not change what happens in the video)
On-screen text
DIY backsplash
in our new home
Original caption
Finally giving our kitchen the backsplash I envisioned 🤍✨ #homerenovation #homediy #homediyproject #kitchenupgrade #kitchenremodel @The Home Depot